Portfolio

Fred Kriss Project Portfolio

Fred Kriss has developed investment-grade business plans and comprehensive franchise programs in more than 25 market verticals including construction, medical, Internet, telecommunications, foodservice, entertainment, retail, and real estate markets. His work has successfully launched more than 50 start-up companies. Stepping out of his role as Senior Franchise Advisor at one of the nation’s leading franchise developers Constructive Ideas, Inc. since 1989, Mr. Kriss is now focused on managing early-stage investments in unique franchise concepts.

Here is a partial list of projects/clients.

Franchise Companies Prepared for Investment

Start-up Franchisors currently in the FranchiseRight Partnership Program

The Ten Minute Gym^{1 -}Express Fitness Center

Super Clean Jobsite^{1 -}Remodeling Clean-up and Safety Systems

Studio Commons^{1 -}80,000 ft²retail / residential / studio / arts incubator

Invisible Car Bra^{1 -}Clear Protective Paint Protection

Dan Dan the Carpet Man^{1 -}Carpet, Tile, and Duct Cleaning

Operating Franchisors

Business Plans prepared by Fred Kriss

R.J. Gators^{2 -}Florida Food & Fun

Philly’s Famous Soft Pretzels^{2 -}Pretzel Carts

Explorations^{1/2/3 -}Nautical themed restaurant/playcenter

KidzPlay USA^{1/2 –}Space themed restaurant/playcenter

Beachcomber Hot Tubs^{2 -}Spas and recreational products

Home Greetings^{2 –}New Homeowners Marketing

US Pools^{2 -}Florida’s Largest Pool Service Provider

Crown Wellness/Green Pearls^{2 -}Blood Testing based Supplementation

Franchise Expansion Plans

Business Plans prepared by Fred Kriss

BroadBand Oasis^{1/2 -}Wireless hotspot provider

IDEAL Pre-school - Education based on (MI) Multiple Intelligences

The Heart Station^{1 -}Narrowcasting network / AEDs in Public Space

StoreTech - Retail fixturing and theme build-out

Clickfood Xpress^{1 -}Online food delivery

LandPartners^{1 -}Pre-foreclosure specialists

Vegitable^{1/2 -}Fast Casual Vegetarian

The Big Apple^{1 -}NY-themed restaurant and nightclub

Celebrity Billiards^{2 -}Upscale restaurant and billiards

ByteAudio.com^{1/4 -}CD / digital music distribution

Consulting

Advisory Services provided by Fred Kriss

Nestle Foods - Franchised Chocolate Retail Concept

Pin-up Golf - Charity tournament event management

Microsoft^{4 -}Windows Media Player Skin Development

BlueKey Wireless^{1/2 -}Cell-phone Television and Keyless Entry

My Corporate Records.com - Online corporate recordkeeping

Readers: Please observe the footnote indicators on the projects and read the accompanying information.

Note 1. The indicated companies have received a significant equity funding commitment from third-party investors based on the direct efforts of Fred Kriss. The total funding received by the company together with the terms and conditions imposed by the investors are confidential, however the client’s have given their permission to discuss the general parameters of these investments for the purposes of establishing my fundraising experience and confirming my involvement arranging such investments. Please arrange any inquiries through my offices so that you can be directed to the appropriate parties.

Note 2: One dependable measurement of the effectiveness of any implemented business plan is the ability to develop and monetize an “exit strategy”. The original owners of the listed companies displaying this note have experienced a successful exit. Current owners/operators will not be familiar with any contribution made by Fred Kriss. For confirmation of the provided information, please contact my offices so that you can be directed to the appropriate parties.

Note 3. Mr. Kriss was formerly the C.O.O. of Explorations Franchise Group, Inc. of Boca Raton, Florida (January 1993 – August 1994). Explorations is a 15,000 sq. ft. children’s fitness and entertainment center featuring proprietary playstructures, licensed characters, party rooms, an arcade, and a full-menu restaurant (total franchise investment $1 million), and from May 1993 through August 1994 sold twelve units with seven units operational. As the original developer of the concept for franchising, Mr. Kriss directed the company’s growth from October 1992, joining as its Chief Operating Officer in January 1993. He was primarily responsible for the management and supervision of single-unit franchise and multi-unit franchise sales and operations in addition to establishing the overall program direction. The company was sold to a NASDAQ-listed entertainment conglomerate and established franchising internationally.

Note 4. Among other technology companies, Fred developed a leading edge music portal and proprietary e-commerce publishing system for consumers, artists, recording studios, and record labels. The distribution model was designed to serve both the Business-to-Business and Business-to-Consumer segments and uniquely position the company in the digital audio (MP3) distribution marketplace. Mr. Kriss represented the company through its first round of capital ($3.2 million) and, within 9-months; the start-up had a pre-market third-party valuation of $137 million. The Company is most widely known for its SkinWerkz division – the developer of the initial “skins” (interchangeable graphic user interfaces) for Microsoft’s® Windows Media Player 7® – a contract negotiated by Mr. Kriss directly with Microsoft®. The company was also responsible for building DeskMod, the largest online community for skinning artists.

Under the direction of Mr. Kriss, the ByteAudio.com teams developed one of the first interactive CD-ROM applications for the music industry. The technology, now known as “Enhanced CD” was showcased on the Sibling Rivalry Album recorded by the Doobie Brothers and co-produced by Pyramid Records and ByteAudio.com and released on Rhino Records in 2000. The precursor to digital music distribution by the major record labels, Enhanced CD (sold in music stores) combined standard CD audio playback with computer-based direct Internet connectivity to information. For the first time, listeners using Windows Media Player 7® on their PC could play a 7-minute super-jam version of the Doobie Brothers’ smash hit “Long Train Runnin’ filmed live in Las Vegas in June 2000. This first-of-its-kind circular video played through the exclusive Doobie Brothers Audio/Video Skin. Listeners could access lyrics, merchandise, band photos, tour information, and other online information without opening the Doobie Brothers Website. ByteAudio.com worked with the Microsoft® music portal WindowsMedia.com® to promote the upcoming album release in a unique way. For promotional purposes, the Doobie Brothers skin, video, and select playlist were available online for FREE download and playback for 30-days preceding album release. Using the then-new Digital Rights Management (DRM) technology (now used to protect digital music from piracy), when the promotional period expired, the downloaded files would not play and users were prompted to purchase the album in stores (major label music was not available for online consumer sale in 2000).