Fred Kriss teaches class at the IFA in Los Angeles

More IFA classes

On Sunday, I presented a 90-minute class called Choosing the Right Franchise. All of the information I provided revolved around asking franchisors the right questions! What a timely subject! Read the abstract and see what you missed.

Course Abstract:

When selecting a franchisor, your enthusiasm for a particular industry can tend to cloud your good judgment. While interest in a particular industry is a factor to be considered, if your primary objective is to become a successful franchisee, it is simply one among many. In fact, the quality of the franchisor’s training and support, the strength of their operating systems and the satisfaction of current franchisees are better predictors of success than your personal passion for a specific industry. This seminar will stress how an objective approach to selecting a franchisor can help you select a business that you can successfully manage, market and promote, and how a willingness to learn and follow systems to achieve a proven end result, can lead to the highest levels of personal satisfaction.